We are interested in creating a dynamic animation series that can be efficiently personalised and targeted at an individual/segmented audience level across different media. Research could involve the development of a test series that is adapted/ optimised over time as data is collated relating to a number of 360-related areas such as:

AUDIENCE
Does technology allow us to segment an audience in new and more targeted ways? e.g. by media mix, daily digital habits, how personalised they like their content, social behaviour, adoption of new technologies etc.

MEDIA MIX
What media/technologies are used in which combinations and in which ways by which people? Can we find new ways of integrating these together? e.g. using 2D picture codes on mobiles that can be recognised by webcams to trigger online content in meaningful new ways.

DYNAMIC CONTENT
How can you create dynamic content that can be adapted efficiently to target different audiences through different media?

PERSONALISED CONTENT
How much detail are different types of audience willing to share/give in return for a more personalised experience? e.g. using APIs to personalise entertaining content through social media sites.

LEVEL OF ENGAGEMENT
What inspires or enables people to interact with/share/generate/adapt/utilise content? e.g. testing different approaches to encouraging viral & new social behaviours

VALUE OF CONTENT
How do you put a value on content and add value to content?

Please contact Daniel Cox for an informal discussion This e-mail address is being protected from spambots. You need JavaScript enabled to view it

http://digital-entertainment.org/wonkyfilms.html